Scaling Sustainable Material Innovation | TechCouture x PLNTmatter
Next-Gen Material and Biotechnology Startups Struggled to Convert Buzz into Financial Success. PLNTmatter Hopes to do Things Differently.
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Bamboo fibers: the wonders of CleanBamboo®
Interview by Tocco on what led ettitude to pioneer the development of CleanBamboo®, and how does this innovation reflects ettitude's commitment to environmental sustainability.
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Fashion Innovation: NextGen Materials for a Sustainable Future – SXSW 2025
This blog post captures the insights from the "Fashion Innovation: NextGen Materials for a Sustainable Future" session at SXSW 2025, shedding light on the innovative materials that could reshape the...
ettitude: Blending Style, Comfort, and Sustainability for A Great Night Sleep
ettitude is a material innovation company with a commitment to dramatically reduce the harmful environmental impact of textiles with its proprietary CleanBamboo® fibers.
Bamboo fibers: the wonders of CleanBamboo®
Interview by Tocco on what led ettitude to pioneer the development of CleanBamboo®, and how does this innovation reflects ettitude's commitment to environmental sustainability.
YES, BAMBOO FABRIC IS SUSTAINABLE. HERE’S WHY
Ettitude is a new fabric innovation company and a lifestyle brand making the world’s softest, most sustainable materials with a patented and carbon-neutral CleanBamboo fibre. CleanBamboo is a lyocell made...
ettitude’s groundbreaking fabric technology, CleanBamboo: Sustainable, impactful & luxurious
Like many others, the textile industry faces the challenge of adopting environmentally friendly practices. Technological innovations are pivotal in reshaping fabric production in this era of climate crisis and eco-consciousness....
CleanBamboo® by ettitude: Innovating Luxury Textiles for a Sustainable Future
Wearing luxurious fabrics and being gentle to our planet and its resources no longer have to be mutually exclusive. We can have the best of both worlds with ettitude’s CleanBamboo®...
Revolutionizing Sustainability: CleanBamboo®fabrics, ettitude’s Game-Changer in Eco-Friendly Textiles
Inspiring innovations are happening in fabric technology, and ettitude’s CleanBamboo® fabrics and eco-friendly manufacturing technologies couldn’t have come at a better time. In the wake of the world’s climate crisis, increasing regulations...
Bedding Brand Ettitude’s Focus On Textile Innovation & Sustainability
As consumers become more eco-conscious, brands are quick to jump on the sustainability bandwagon, capitalizing on the growing interest in environmentally-friendly products. Bedding and material innovation brand ettitude (meaning eco-attitude) is...